Recently we in the RoWAN office have not been out-and-about as much - but we're still around and working hard. We've been doing a bit of research for our funders, INCREASEIII, about pledging and whether it works as a way of helping people to reduce their waste.
Through our Pledge to Slim Your Bin initiative over 600 people promised to take particular actions to reduce their household waste - anything from reducing food waste to buying a refillable drinks bottle to recycling more glass.
The good news is that PLEDGING WORKS! Of the people we were able to contact, over 60% say that pledging helped them reduce their waste. We're now contacting these pledgers a second time to find out if pledging does change behaviour, and whether these changes last as time goes on. Read more
